How To Drive More Construction Rental Deals

  • September 13, 2016
  • Kristy Cartier
  • Reading Time: 2 minutes
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Your heavy equipment rental units aren’t making money sitting in your lot. Yet when they’re at a job site, there are inherent risks. Unless you dropped the units off yourself, do you know if it was delivered to the right site? How many hours was it running? How much of that was wasted idle time?

Then you might have some strategic questions. How do I know I recommended the right piece for the job?

Some of these answers can be found in the much-talked-about “big data”. However, we often get overwhelmed by the sheer volume of information. It becomes impossible to make a decision – analysis paralysis anyone? You still want all of it for future review, yet you need a quick snapshot for the day to day or per rental contract.

It pulls together all the information from the telematics devices on your heavy equipment. You then select the information that you want to see or access. Scheduled reporting is also a nice feature – one that your accounting department might appreciate. Cut down on disputes by pulling an “actual usage” report for your clients and sending it with your invoices. Build goodwill by offering a partial credit against future rentals if the actual work time was less than 25%.

Using CalAmp’s solutions can save you time by alerting you when a piece is delivered to a site, or you need to locate a particular unit. No more asking your client for the information you should already know, or driving around to various jobsites. You can also define parameters to notify you, such as when the equipment starts work in the morning, or is removed from a site, even if it’s being towed instead of driven.


In addition to the dashboards, if you use FleetOutlook, the data can help you craft maintenance schedules based on trends seen from hours of service, mileage, or more. Reducing unexpected downtime could mean a more consistent cash flow – know when a part of your fleet will be out of service and avoid towing expenses. Plus, it can keep your clients happy by allowing their project to stay on track. It won’t leave them stuck without a replacement – or worse, heading to your competitors for one.

Lastly, become a go-to resource for equipment selection. Use your information to recommend the right brand or unit for a given job or project. Enhance your reputation by backing up your industry experience with hard facts.

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