How Manic Mornings Affect Driving

  • May 12, 2016
  • Carol J.
  • Reading Time: 2 minutes
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Earlier this week, we met Dave. Dave is a nice guy, but a terrible driver. Today, Dave has had a trying morning. He got up early with the goal of getting out the front door a little earlier than usual, but his kids were slow getting started. We’ve all been there, the days where our good intentions don’t seem to matter and we’re still 10 minutes late by the time we even leave the house. Dave gets everyone situated, but by the time he gets to work he is now 20 minutes behind.

Dave rushes to his first job and tries his best all day to get caught up. He’s driving hard, speeding and distracted because he’s fallen behind. Dave’s unsafe driving continues all day as he makes up time the only way he can, in-between jobs. Dave’s heart is in the right place, he wants to finish his work. But his driving is making him a liability for your business.

Did you know that “a substantial number of the 6.8 million crashes that occur each year are estimated to be caused by aggressive driving”?*

A driver that habitually starts late has many more reasons to speed, and will speed, much more often than a driver who starts on time. Driver behavior affects your business in a myriad of ways. It costs you wasted fuel, wasted time and unnecessary wear and tear on your vehicles. You can import your driver’s schedules and monitor late starts. You can show your drivers how they end up on your driver scorecard report with the highest percentage of hard driving and speeding events when they start late.

You might say, “This doesn’t affect me and my company; my drivers are rarely late because we run a tight ship.” Maybe your wasted time comes at the end of the day, or the end of a job. You can monitor who is sitting idle outside the customer home because the job was completed early. Driver safety alerts, along with driver performance and utilization reports, can help you identify the waste and problem drivers. Whether your driver behavior issues start first thing in the morning or late in the day, we provide the visibility you need to identify and solve them.

At CalAmp, we are exposed to various issues that fleet managers have with their drivers. Many of them fall into a broad category we call: “Driver Behavior.”

When we discuss driver behavior, very often, it can appear that we’re including every driver on the road that’s in a commercial vehicle. This is not true. The majority of them drive safely, defensively and efficiently. But it takes only one poor driver to sink your business. In the U.S., “every 12 minutes someone dies in a motor vehicle crash, every 10 seconds an injury occurs and every 5 seconds a crash occurs.”

Get started here.

*U.S. Department of Labor, Occupational Safety and Health Administration, “Guidelines for Employers to Reduce Motor Vehicle Crashes”

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